Having attended HP’s partner events like HP Amplify for decades, I can confidently say this year’s gathering stood out—not just in format but in philosophy. HP doesn’t just treat partners like collaborators; it treats them like family. And that mindset is rare in the tech industry.
Where other companies talk about partnership but act like their channel is a burden, HP actually walks the talk. That difference starts at the top—with HP CEO Enrique Lores, a leader who brings empathy, visibility, and authenticity to the role in a way that most CEOs simply don’t.
CEO Engagement at HP Amplify: More Than Symbolic
Unlike most tech executives who briefly appear on stage and then disappear, Enrique Lores was everywhere during HP Amplify 2025. He roamed the event floor, listened to partners, asked for feedback, and had meaningful conversations. That level of executive engagement is almost unheard of—and it set the tone for an event that felt personal, purposeful, and genuinely collaborative.
A Customer-Centric and Partner-First Event
HP Amplify 2025 wasn’t just about product specs or engineering milestones. It was an end-user and partner-focused event, prioritizing real-world applications and the challenges customers and resellers face every day.
This shift from product-centric to customer-centric strategy reflects HP’s growing emphasis on solving business problems, not just building hardware. The company showcased how its innovations are designed to empower users, streamline workflows, and enhance business outcomes.
AI-Powered Tools Enhance Customer and Partner Experience
One of the most impressive parts of Amplify was HP’s demonstration of AI-powered tools built to intelligently match partners and customers with the right products and solutions.
These AI capabilities are not just internal efficiency tools—they’re designed to enhance the entire customer journey, making HP a leader in using AI to improve partner engagement, sales alignment, and customer satisfaction.
Security Innovation: Quantum-Safe Printing and Beyond
HP continues to lead in device and data security. The event spotlighted HP’s Quantum-Safe printer technology, which is designed to protect against the rising threat of quantum computing. With a unified focus on PC and printer security, HP is preparing its ecosystem for the future while protecting users today.
AI PC Expansion: 60 New Products Unveiled
HP also announced a massive expansion in its AI PC lineup, with 60 new desktop AI products coming to market. This aggressive investment solidifies HP’s position as a major player in the future of intelligent computing.
By embracing desktop AI capabilities, HP is ensuring it stays ahead of demand while helping businesses future-proof their tech infrastructure.
A Legacy of Employee Care and Compassionate Leadership
One of HP’s long-standing values—employee care—was front and center at Amplify. From wellness initiatives to inclusive work policies, HP’s commitment to employee well-being is not a trend but a core cultural value dating back to its founders.
This emphasis on human-centered leadership was underscored by Enrique Lores receiving the Lifetime Achievement Award from Just Capital for ethical leadership and compassionate business practices.
Leading in Sustainability and Product Reuse
HP also showcased significant progress in sustainability, emphasizing product reuse, recycling, and eco-conscious product design. As one of the few companies taking meaningful steps to reduce environmental impact, HP continues to lead the industry in sustainable innovation.
Supply Chain Readiness: A Competitive Advantage
With global disruptions still affecting tech vendors, HP’s proactive supply chain strategy stood out. The company successfully adapted to challenges like trade wars and component shortages, making it arguably the most resilient and prepared vendor in the market today.
Empowering Partners With AI Knowledge
In a forward-thinking move, HP is investing in training AI tools for partners—helping them better understand, implement, and maximize desktop AI technology. This educational initiative not only builds trust but also strengthens partner success in an AI-driven future.
Final Thoughts: Why HP Amplify 2025 Set a New Standard
HP Amplify 2025 was more than just a tech event. It was a showcase of leadership with empathy, AI-driven innovation, partner empowerment, and sustainable growth.
From Enrique Lores’ genuine interactions to HP’s advanced AI tools, security breakthroughs, and ethical business approach, the company is proving that doing good really does lead to doing well.
In a world where most CEOs keep their distance, seeing one like Lores actively engage with attendees is both inspiring and game-changing. HP isn’t just talking about the future—it’s building it with heart, intelligence, and purpose.
So if you’re dreaming about working with a tech company that truly values people—partners, customers, and employees alike—you might not need to wake up. With HP, that dream is already reality.